My name is Olivia Bulyaba and I am a Strategy Consultant with a deep passion for bridging gaps that quietly sabotage organisational growth. For the past seven years, I have navigated the complex cultural landscapes of both Africa and Europe, serving as a strategic advisor to leadership teams within the public and private sectors. My work is centered at the critical intersection of leadership, communication, and organisational culture, identifying the 'silent forces' that determine whether a strategy succeeds or stalls.

Beyond my consulting tenure, I spearheaded the launch of a corporate training institute in the Netherlands, establishing a dedicated hub for professional development and cultural alignment. This cross-continental perspective allows me to bring a unique, global lens to every partnership, ensuring that organisational goals are not just stated, but lived.

The idea for Okuyigai emerged not from a single moment, but from years of listening to clients, colleagues, and cultures in transition. I saw a recurring pattern: organisations often invest heavily in systems and strategy, yet fail to see results because their people are not aligned. Culture is the silent force behind that misalignment; either empowering progress or quietly undermining it.

The name Okuyigai is a blend of Oku (depth; the heart of things) and Ikigai (purpose). It is a reflection of my mission to address the deep-seated complexities that prevent true alignment. Okuyigai is my response to the dynamics of misalignment; it is a practical, insight-driven strategy consultancy helping organisations uncover the gap between their stated values and lived experiences, and take meaningful action towards their goals.

If your organisation is navigating cultural complexity or seeking greater alignment between intention and experience, I’d love to talk. Okuyigai exists to walk that journey with you.